A marketing plan is an essential part of a business plan. It helps you set clear goals to build a successful brand. This article highlights nine tips on how you can formulate an effective business […]
Serious about your building your brand? Then create a brand that consumers can grow to love. Consider establishing or increasing your brand equity. Creating equity takes a lot of hard work; nonetheless, it has the […]
Integrated marketing communication is essential in building brand identity in today’s competitive marketplace. Information should be synergized and not disconnected or seen as discombobulating. You will also need to know your business and marketing objectives […]
In today’s economy, consumer behavior should never be overlooked. It can either make or break your business. A large number of small businesses are unaware of the significance of this data, and often, it is […]
Over the past decade, the rise of new brands is becoming more and more perpetual. In marketing, branding is powerful and should project positive attributes that are sufficiently clear— but is your brand poised for […]
Video is a powerful and engaging marketing tool. It is known to captivate a broader audience, build credibility, and influence the psychology of human behavior. Consumers are more likely to view a video than to […]
Understanding consumer behavior is vital to the sustenance of a business. As marketers, we all need to know the patterns of how consumers buy and why they gravitate to specific brands so that we can […]
Writing a marketing plan with a compelling executive summary will help you captivate the attention of your readers and investors. As a business professional with a small business, you may or may not know how […]
Business analysis is used if the aim of the project is that an existing business will be improved and thus likely to change. We start by describing the current situation and then create a scenario […]
Business analysis is used if the aim of the project is that an existing business will be improved and thus likely to change. We start by describing the current situation and then create a scenario […]
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