What is an Influencer?
Influencers have been a hot subject over the last few years. Many marketers attempt to practice the art of an influencer, while others struggle to understand the concept. But, are all influencers the same? Entrepreneurs […]
What’s the Difference Between Data Points and Data Insights?
Market dynamics promote techniques that are guided by data. There are efforts to grasp the concept, although it often seems overwhelming. As such, entrepreneurs who are the driving force behind their businesses need to gain […]
Refine Your Brand Strategy to Thrive in Recession
Amid economic turmoil, businesses, both small and large, face uphill battles. During a recession, there is an unprecedented transformation that presents grand opportunities for entrepreneurs as well as considerable risks in the marketplace. But, what […]
What is Parallax Web Design?
Parallax web design introduces a new experience into the online branding environment. This concept makes use of parallax scrolling to inspire and attract visitors to a website. Entrepreneurs should become acquainted with the idea, as […]
The Importance of Marketing Experimentation in Branding
In today’s economy, consumers are more conscious of what makes a good product or quality service and are more involved in making informed buying decisions. Testing and analyzing a product before launching to the market […]
What is a Social Media Audit?
Social media audit is critical to the creation of a social media marketing plan. The audit becomes more vital as brands migrate rapidly to social media sites to gain awareness and develop a consumer relationship. […]
Analyzing Survey with Clean Data for Sound Business Decision
In an ever-changing world, data analysis is a key method for businesses to gain information to succeed in the marketplace. Entrepreneurs need to dig deep into relevant data and understand their consumers’ behavior and patterns […]
The Secret of Dynamic Search Ads
In this digital era, sending relevant traffic to your site is vital. It enables your brand to gain recognition and traction. The more targeted traffic, the more leads and sales opportunities for your business. But […]
Qualitative Versus Quantitative Data: Survey Objective Matters
It is expedient to consider how you intend to interpret your findings before constructing your survey. A clear objective will determine the type of data to collect for your brand’s endeavor. Whether it be qualitative […]
How to Develop an Effective Survey Questionnaire
Surveys have become critical instruments of brand research to gather and analyze valuable information on how consumers perceive their brands. In carrying out a survey, a questionnaire is used to solicit respondents’ feedback, thus enabling […]