How Global Trends Impact Brands?
Staying afloat in this global trend can be a challenge for many brands. Savvy companies aim to build partnerships, stay customer loyal, and meet the needs of consumers at every touchpoint on their journey. Yet […]
How Can Brands Turn Challenges into Opportunities?
Do you believe marketing your product is sufficient to grow your business? Not quite! Branding is the future of a business. However, brands are not without challenges. Some entrepreneurs have turned these challenges into opportunities, […]
How to Make Your Brand Story Irresistible?
Storytelling has become the dominating buzz word for a lot of brands in today’s dynamic market. While some entrepreneurs mastered the art of telling a compelling story, there are still some who fail. Storytelling might […]
Seven Steps to Behavior Change – How These Steps Impact a Brand?
It is a well-known fact that “people want to buy, but they do not like to be sold to” under any conditions—would you agree? That is why many entrepreneurs may find traditional marketing unattractive. If […]
New Product Development Process: Why is it Important?
Are you looking to launch a brand-new product? Understanding product development in this venture is critical. There are several phases that we need to consider when developing products. Often, products hit the market and sometimes […]
How Brand Elements Impact Your Business?
Do you have a recognizable brand? A brand is an asset to the entire business and must be identifiable and distinguishable from the competition. You can do this by creating tangible brand elements. Brand elements […]
How Will COVID-19 Consumer Trend Impact Brands?
Uncertain of the new consumer trends for your brand’s future? The COVID-19 epidemic is having a severe effect on consumer behavior, which is changing industry dynamics for customers and businesses. Research shows that five consumer […]
How to Create an Inspiring Brand Mantra for Your Business?
Brand mantra emanates authenticity. In a competitive market landscape, how a brand delivers on its promise is paramount to the brand’s credibility. Target audiences are likely to develop confidence and trust in a brand when […]
How is Mobile Optimization Crucial for Your Brand?
Did you know that a large majority of consumers prefer shopping on mobile than in-store? Research shows that over 50% of websites are mobile responsive using technologies compatible with all devices and provides phenomenal customer […]
How to Present a Compelling Report: Data Visualization & Storytelling?
As a research analyst, you have done all the hard work. You spent days and nights researching and gathering data, trying to present it into an insightful report with facts and figures. So, you have […]